Doing something that’s genuinely better is very hard’.Īll of Ive’s successive designs reflect his effort to maximize efficiency and comfort for the user – as he said, ‘ there is beauty when something works and it works intuitively‘. It takes a great deal of work to create something easy to use, and according to Jonathan Ive there are nine rejected ideas for every idea that works – ‘different and new is relatively easy. It came from Steve Jobs, who pushed his creatives and engineers to consider that it isn’t the device what the customer wants – it is the experience, the service. © iBook G3, 1999 Ease and simplicity of use are achieved by obsessing with details that are often overlooked. Ive settled his leadership role with the design of the iMac that debuted in 1998 with an alluring rounded exterior in translucent candy colors, seducing more than two million clients that year. Known for his nearly shaved head and trimmed beard, his voice has been noted for its Essex accent and loquacious speech and used in Apple’s promotional videos from 1994 to 2018.Įnchanted by the creative process, Mr. His whole work has been influenced by Dieter Rams‘ 10 principles of good design.įunctionality and minimalism are reflected in Jonathan Ive’s very sense of style and public appearance.
#Jony ive designs mac
The design consultancy counted Apple among its clients, and the American company offered him a full-time position few years later, after seeing his sketch for a proto-iPad, a tablet Mac called the Macintosh Folio, with a stylus and adjustable screen – but it was only after Jobs returned as CEO of the company in 1997 that the real impact of his creativity began to be felt. There is no question that design drives Apple, but who made the magic happen in Cupertino, was Sir Jonathan ‘Jony’ Ive, one of the two most important people – the other being the late Steve Jobs – at the world’s first trillion-dollar company.īorn in London in 1967, Jonathan Ive studied Art and Design at Newcastle Polytechnic, and co-founded Tangerine right after graduating. After nearly 30 years at Apple and becoming the most influential designer, Jonathan Ive decided to pursue “personal projects”, but not completely, as he started his own design firm that will have Apple as its first client, starting from 2020.
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